New domain? - Check your holding page!
Registering a new domain name and then just forgetting about it can have some serious effects on your brand. Don’t let the following happen to you!
Continue Reading Add comment October 25th, 2007
Christmas 2006 - A viral Case Study
Thanks to all those who played our Jumping Rudolf game. It was a great success and a good example of viral marketing working, so we have decided to write a case study, detailing a bit about the game, how we launched it and helped it spread, and some statistics you may find interesting.
Continue Reading Add comment January 3rd, 2007
Something viral for Christmas
Once again, we have created a Flash game for Christmas.
It’s quite simple, involving only a left-mouse click to send Rudolf zooming towards a ramp. See how far you can send him flying and get your name on the score board.
Continue Reading Add comment December 11th, 2006
A Screensaver as a Marketing Tool?
We all have screensavers set on our PCs. Whether it’s a standard one which comes with Microsoft Windows, or one we have found online and installed ourselves.
However, screensavers for marketing are surprisingly underused. There are many different applications where a custom designed screensaver can be effective at getting your message accross, whatever it may be.
Continue Reading Add comment November 23rd, 2006
Content Management Systems, an Introduction
A Content Management System (CMS) puts you in control of your website’s content. If you have areas of your site that need updating on a regular basis then chances are you’ll need a CMS of some kind to allow those changes to be made.
Continue Reading Add comment November 22nd, 2006
The Benefits of Web Standards, an Introduction
There are established standards in the web design world (just like a lot of other industries) which dictate the way in which websites should be designed and developed. Sticking to these standards bring a lot of benefits, which are outlined below, but even so, a huge number of web designers ignore these standards and the benefits they can bring for their clients.
Continue Reading Add comment November 21st, 2006
A Quick Guide to Google PageRank
I am often asked about search engine rankings and what one has to do to improve those rankings. There are many factors involved and I plan to cover as many as I can over the next few weeks. In this post, I’ll be explaining the basics behind Google’s PageRank system.
Continue Reading Add comment November 19th, 2006
Selecting a Web Designer Part 2, So Many Web Design Companies!
So you have put some thought into what you want your website to do and have prepared a nice helpful brief to send out to some selected web design companies.
But who do you send it to?
How can you tell a good web designer from a bad one?
Continue Reading Add comment November 18th, 2006
Divide and Conquer - The benefits of using Microsites
A microsite is a website concentrated on a very specific product or service. They can range in size from a single landing page, to several linked pages, to an interactive flash experience based around that particular product or service.
Continue Reading Add comment November 17th, 2006
Website Promotion Chart
There are many techniques for promoting your website and increasing traffic. This PDF chart shows lots of ideas, many of which cost nothing. Print it out, pin it up and try a few of these techniques out to see what works for you.
Continue Reading Add comment November 16th, 2006
