Registering a new domain name and then just forgetting about it can have some serious effects on your brand. Don’t let the following happen to you!

There are established standards in the web design world (just like a lot of other industries) which dictate the way in which websites should be designed and developed. Sticking to these standards bring a lot of benefits, which are outlined below, but even so, a huge number of web designers ignore these standards and the benefits they can bring for their clients.

Sticky content is any content on your website that either keeps visitors on your website, or encourages them to return again. Very few standard brochure-style websites have this kind of effect, so it is worthwhile putting some thought into what you could do.

If you have ever tried printing web pages then you’ll know that the results can be pretty bad at times. Bits go off the right hand edge of the page. The menu and all the page graphics seem to get priority thus sucking your ink cartridges dry, and with ink cartridges costing more than a bottle of champagne these days this is far from ideal.

A study carried out in Canada found that Internet users make up their mind about the design quality of a website in just a 20th of a second, a much more subliminal decision than actively looking over the whole page and assessing individual elements.