Thanks to all those who played our Jumping Rudolf game. It was a great success and a good example of viral marketing working, so we have decided to write a case study, detailing a bit about the game, how we launched it and helped it spread, and some statistics you may find interesting.
Continue Reading Add comment January 3rd, 2007
Once again, we have created a Flash game for Christmas.
It’s quite simple, involving only a left-mouse click to send Rudolf zooming towards a ramp. See how far you can send him flying and get your name on the score board.
Continue Reading Add comment December 11th, 2006
We all have screensavers set on our PCs. Whether it’s a standard one which comes with Microsoft Windows, or one we have found online and installed ourselves.
However, screensavers for marketing are surprisingly underused. There are many different applications where a custom designed screensaver can be effective at getting your message accross, whatever it may be.
Continue Reading Add comment November 23rd, 2006
I am often asked about search engine rankings and what one has to do to improve those rankings. There are many factors involved and I plan to cover as many as I can over the next few weeks. In this post, I’ll be explaining the basics behind Google’s PageRank system.
Continue Reading Add comment November 19th, 2006
A microsite is a website concentrated on a very specific product or service. They can range in size from a single landing page, to several linked pages, to an interactive flash experience based around that particular product or service.
Continue Reading Add comment November 17th, 2006
There are many techniques for promoting your website and increasing traffic. This PDF chart shows lots of ideas, many of which cost nothing. Print it out, pin it up and try a few of these techniques out to see what works for you.
Continue Reading Add comment November 16th, 2006
Sticky content is any content on your website that either keeps visitors on your website, or encourages them to return again. Very few standard brochure-style websites have this kind of effect, so it is worthwhile putting some thought into what you could do.
Continue Reading Add comment November 15th, 2006
One of the most effective website promotion techniques is to write regular articles relevant to your industry. There are many websites online that serve as article banks, and so it is possible to have your work included in hundreds, possibly thousands of places online.
Continue Reading Add comment November 6th, 2006
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