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deft creative blog

CSS gallery website submission spreadsheet

CSS gallery website submission spreadsheet

Once the new Deft website went live I submitted it to a couple of CSS galleries (so called because of their inclusion of well designed websites constructed using valid xhtml and CSS), just for my own interest as I had never submitted anything to these sites before.
The benefits of getting listed on these sites are [...]

Christmas 2006 - A viral Case Study

Christmas 2006 - A viral Case Study

Thanks to all those who played our Jumping Rudolf game. It was a great success and a good example of viral marketing working, so we have decided to write a case study, detailing a bit about the game, how we launched it and helped it spread, and some statistics you may find interesting.

Something viral for Christmas

Once again, we have created a Flash game for Christmas.

It’s quite simple, involving only a left-mouse click to send Rudolf zooming towards a ramp. See how far you can send him flying and get your name on the score board.

A Screensaver as a Marketing Tool?

We all have screensavers set on our PCs. Whether it’s a standard one which comes with Microsoft Windows, or one we have found online and installed ourselves.

However, screensavers for marketing are surprisingly underused. There are many different applications where a custom designed screensaver can be effective at getting your message accross, whatever it may be.

A Quick Guide to Google PageRank

I am often asked about search engine rankings and what one has to do to improve those rankings. There are many factors involved and I plan to cover as many as I can over the next few weeks. In this post, I’ll be explaining the basics behind Google’s PageRank system.

Divide and Conquer - The benefits of using Microsites

A microsite is a website concentrated on a very specific product or service. They can range in size from a single landing page, to several linked pages, to an interactive flash experience based around that particular product or service.

Website Promotion Chart

There are many techniques for promoting your website and increasing traffic. This PDF chart shows lots of ideas, many of which cost nothing. Print it out, pin it up and try a few of these techniques out to see what works for you.

Tools for your industry, the ultimate in sticky content

Sticky content is any content on your website that either keeps visitors on your website, or encourages them to return again. Very few standard brochure-style websites have this kind of effect, so it is worthwhile putting some thought into what you could do.

Writing articles. The most effective online marketing technique

One of the most effective website promotion techniques is to write regular articles relevant to your industry. There are many websites online that serve as article banks, and so it is possible to have your work included in hundreds, possibly thousands of places online.