Thanks to all those who played our Jumping Rudolf game. It was a great success and a good example of viral marketing working, so we have decided to write a case study, detailing a bit about the game, how we launched it and helped it spread, and some statistics you may find interesting.

Once again, we have created a Flash game for Christmas.

It’s quite simple, involving only a left-mouse click to send Rudolf zooming towards a ramp. See how far you can send him flying and get your name on the score board.

We all have screensavers set on our PCs. Whether it’s a standard one which comes with Microsoft Windows, or one we have found online and installed ourselves.

However, screensavers for marketing are surprisingly underused. There are many different applications where a custom designed screensaver can be effective at getting your message accross, whatever it may be.

A Content Management System (CMS) puts you in control of your website’s content. If you have areas of your site that need updating on a regular basis then chances are you’ll need a CMS of some kind to allow those changes to be made.

There are established standards in the web design world (just like a lot of other industries) which dictate the way in which websites should be designed and developed. Sticking to these standards bring a lot of benefits, which are outlined below, but even so, a huge number of web designers ignore these standards and the benefits they can bring for their clients.

I am often asked about search engine rankings and what one has to do to improve those rankings. There are many factors involved and I plan to cover as many as I can over the next few weeks. In this post, I’ll be explaining the basics behind Google’s PageRank system.

So you have put some thought into what you want your website to do and have prepared a nice helpful brief to send out to some selected web design companies.

But who do you send it to?
How can you tell a good web designer from a bad one?

A microsite is a website concentrated on a very specific product or service. They can range in size from a single landing page, to several linked pages, to an interactive flash experience based around that particular product or service.

There are many techniques for promoting your website and increasing traffic. This PDF chart shows lots of ideas, many of which cost nothing. Print it out, pin it up and try a few of these techniques out to see what works for you.

Sticky content is any content on your website that either keeps visitors on your website, or encourages them to return again. Very few standard brochure-style websites have this kind of effect, so it is worthwhile putting some thought into what you could do.