Enquire about a custom Facebook Design
What is it?
Facebook is probably the most popular and well known social networking site. Users can create an account and then start connecting with their friends, send them messages, tag them in photos and much more.
What a lot of people don't realise is that Facebook provides an array of tools and features to allow businesses to connect with it's customers and to connect with new customers.
The Facebook "Page"
Any user has the ability to create and maintain a "Page". Pages are like mini websites within the Facebook site, and so allow you to tap into the many tools that Facebook has to offer. At it's simplest, a page could just be a single message board for a company to interact with it's customers, but there is so much more that can be done. The true potential can be seen when you understand how interactions work on Facebook.
The simple LIKE
If a Facebook user comes accross a page that they want to be connected with, then all they need to do is click a LIKE button. Now, whenever the company decides to post a message/update, that user will see this update on their Facebook News feed (the main Facebook homepage they see when they log in). So this is a powerful way of getting messages through to customers.
But, there is another benefit to this. When a user clicks LIKE on a page, a message appears on the news feed of ALL their friends, saying that they have recently found this page and liked it. This gives all of their friends the opportunity to also visit your page and LIKE it, then all of their own friends will also be notified. And this process continues indefinitely.
Enhancing the basic Page
A Facebook page starts fairly basic when it is first set up. You get the news feed, a photo gallery and a more info tab to get you started. But Facebook has provided the ability to enhance and add extra features. One of the most powerful is the concept of FBML (Facebook Markup Language)
FBML is Facebook's own programming language, and it allows you to do just about anything within your page. From simple customisation, like adding header images/banners and additional content to very clever ways of interacting with your users.
One such example was done recently for a musician
Contact us if you are interested in the idea of a custom facebook page design.
